Marketing budget is important for a business but invest that budget in right direction is equally important, so that we drive more out of it. However, it is difficult to choose right marketing strategy which can make a big difference, but by knowing the difference aspects of traditional and digital marketing anyone can get an idea which strategy is right and can be applied.
Traditional Marketing – This is marketing strategy which don’t use any digital media or internet. Postcards, television ads, radio ads, newspaper ads, billboards, text messages and telephone calls are some of the medium used for traditional marketing.
Digital Marketing - Marketing strategy that involves digital media or internet is known as digital marketing. Email campaigns, social media marketing, clickable or link ads, affiliate marketing, search engine optimization (SEO) and website blogs or content are few examples of digital marketing.
Benefits and Drawbacks of Traditional Marketing
Basis business and the audience, traditional marketing strategy may be
the good choice. To help cognize if traditional marketing is right choice or
not here are some benefits and drawbacks.
Benefits
·
If target audience ages 45+
then traditional marketing gives better choice as they spent most of the time
in reading newspaper and watching television.
· A small business with local audience can drive attention by billboards,
flyers and by organizing activities instead of using digital media.
·
Television and radio ads
cannot be skipped and can be played multiple times.
Drawbacks
·
This type of marketing may be
expensive like printing postcards, book commercial on television etc.
· It wont guarantee whether audience is interested in your business or
not.
·
Traditional marketing is time
consuming as it takes weeks or even months to yield result
Benefits and Drawbacks of Digital Marketing
Digital marketing uses latest and modern tactics but there is area where
digital market wont fits.
Benefits
·
In digital marketing audience can
be target efficiently and instantly.
· Digital marketing strategy are much cheaper than traditional marketing.
For example, it is easy and less costly to send email instead of printing
postcard and post them.
·
With digital marketing you can
reach bigger audience in less time.
Drawbacks
·
Sometime user applied ad
blocker or pop up blocker settings. Also, ads can be skipped or blocked using
premium membership.
·
As technology is emerging so
fast you have to keep on upgrading timely basis to get efficient results.
Confused? Which marketing strategy is better?
In simple words it basically depends on situation, business, audience,
budget etc. But on broader picture digital marketing win the place.
When to choose between traditional marketing and digital marketing, its
not always the case that traditional marketing is better or digital marketing
is better because both of them have different purpose to serve. You have to
understand your business and audience in a better way to take decision on right
marketing strategy.
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