Instagram Marketing
When Instagram first popped
onto the scene back in 2010, it had been a bit like the other social platform:
filled with selfies, pets, and pictures of food.
Fast-forward to 2019 and
Instagram’s transformation from a simple photo-sharing app to a full-on marketing
channel is almost complete.
Just have a look at some of
the latest features! In the last year, Instagram has released many of the
latest tools for businesses like advanced analytics, shoppable Instagram posts,
and easy ways to get traffic from Instagram Stories, and with a new video
platform, IGTV.
Advertisers now have 5
different ad options:
• Photo ads – Standard
Instagram post format
• Video ads – It's the same
as above, but with video in place of an image.
• Carousel ads – Its
slideshow type ad, which allows us to add multiple images.
• Stories ads – This is
Instagram’s version of Snapchat ads that are shown at the top of the feed.
• Collection ads – It’s a
catalog ad that takes users through your product offerings.
Why You Should Invest in Instagram Ads
According to Instagram, 60%
of people say they discover new products on the platform, and 20% of users
visit a business profile every single day. Plus, 33% of the most popular
Instagram Stories are shared by businesses like yours. Similar to Facebook ads,
throwing some money behind a post will lead to more exposure for your brand,
also like more control over who can see your post.
Instagram reaches new
audiences through hashtags
Instagram makes it
exceptionally easy way to find new audiences.
When you include any
hashtag on your post, it creates a clickable link that results in each post
that has been shared with the same hashtag.
Creating an Instagram Marketing Strategy
A social media marketer
knows that before you dive into a new platform, you have to first develop your
strategy. Because each platform offers different opportunities and nuances, you
can’t assume that what works on one will bring you success on another – no
matter how similar they may seem.
Every post needs to have a
unique combination of photo or video, a good caption, and all the relevant
hashtags to help audience on Instagram to discover your brand.
Broken down, the steps to
creating your Instagram marketing strategy would look like the following:
1. Identify your audience
2. Determine brand goals
and objectives
3. Build your team and
assign specific roles
4. Establish your brand
personality
5. Create your Instagram
theme
6. Utilize Instagram Stories
7. Implement a social media
calendar
8. Check in on your Instagram Analytics
When you decide what you
would like to accomplish on Instagram, it is time to create your brand
personality, consider your Instagram feed's theme, and implement a social media
calendar to keep your content organized. Take a look at our complete guide to developing
an Instagram marketing strategy that works. Additionally, affiliate Instagram
marketing strategies might be a good avenue for you to consider.
Instagram Analytics
Some of the most important
data for your unique brand is right under your nose. Instagram Analytics is a
free analytics tool within each Instagram business page that tracks metrics
like profile visits, website clicks, reach, and impressions. The tool also
collects data that will tell you when your audience is most active, where they
live, their age, and their gender.
Your analytics is that the
data that you simply reference when you're planning your next Instagram post,
Story, or maybe your next marketing campaign. By diving into this free (yes
free) information, you'll better understand how to connect with the people that
follow you.
It will provide much
information about how the progress on the platform. We can see how often our
impressions, reach, and engagement is going up and down.
By comparing this
information against top-performing posts and analyzing their performance,
you'll detect trends and patterns which will assist you to make your marketing
effective in long term.
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