YouTube Marketing
Being second most search site next to
Google, YouTube can help in improving SEO and overall brand presence. YouTube
videos are next step in the evolution of marketing. As long as user continues
to try and explore more visuals and an interactive experience, video ads are
primed to fill this gap. Marketing with YouTube will allow you to:
·
Move out of character limit of conventional
text ads and look beyond the static image ads.
·
Capture your potential customer’s
attention
·
Connect directly to you
customers by demonstrating product or service more efficiently
What if I say that around 50% marketers
plan to add YouTube to their marketing strategy or if I say 300 to 400 hours of
videos uploaded on YouTube in a minute. You must be thinking “Sounds GREAT!!
but your target audience is not at YouTube.” Well Is it really True. Give a
second chance to your thought
As per statistics
·
one third of total time spent on
internet is spent watching videos.
·
YouTube has more than 1 billion active users.
·
YouTube is so dynamic and can
be accessed in more than 75 languages.
·
More than 50% executive prefer
to watch video on reading text.
YouTube Marketing Strategy
If you create a good channel that puts
out consistent quality content that people want, you will get the eyeballs that
you need to drive your customer acquisition through YouTube.
Step1:
Clear channel layout- when people come to your channel,
they need to know what you are about and what kind of videos you have.
Step2:
Regular content creation – Consistently add content
to you channel will keep your channel feed active and help you build audience.
One simple way to choose a topic and post bite size version of the topic. This
will keep your audience engage and coming back for next version.
Step3:
Improve and promote channel- If you want organic
traffic to your channel then you have to improve reputation of you channel for
this:
·
Complete your profile to get
page authority.
·
Link your channel with social
accounts like Facebook, Google plus, Twitter, Instagram and others.
·
Categorize your videos to show
a great structure
·
Build strong channel trailer
·
Perform keyword research for
each video upload.
· Video optimization before and after each video upload.
Video Analytics
You’ve put a lot of time and effort into your YouTube channel. You’ve created interesting content, optimized it for SEO, and shared it across different platforms … NEXT WHAT?
It’s time to measure your success.
Here YouTube Analytics come into
picture. YouTube Analytics can seem discouraging at first. Don’t worry. Let’s
face it, analyzing the number and ups and down in graphs may be looks
challenging but it will be simple and easy if you know how to deal with it.
·
Determine you goal - You should
focus on one goal per video. Some of the common goals are to increase awareness
and brand value, number of views, clicks per view etc.
·
Keep eye on time and audience
retention – Keep close watch on time reports that tell you about how much time
your audience spent in viewing the channel content. This will help you to understand
the audience preferences and also the reason for why viewers not stay and
navigating away.
·
Put filters on – By analyzing
the watch time report and demographic report you will be able to filter on the audience
basis age, gender and interest. You can categorize your content basis these
filters to present the right content to right group. This will help your
audience better understand your content
YouTube Advertising
As per YouTube policy it uses cost per
view (CPV) model, it means that you will be paid only when someone view your content
and not when the ad is skipped. There are different types of ads.
Types
of ads:
·
In-Stream Video Ads – These are
the ads which play before or in between the video. These are of two types –
skippable and non-skippable. Skippable ads are 5 seconds ads and give viewer
freedom to skip, but advertiser pay only when viewer chooses to keep watching
ad after 5 second or not skip the ad. As most of the viewer chooses to skip ads
automatically, these 15 sec non-skippable ads serve as an alternative. These
are more helpful as viewer don’t have option to skip.
·
Discovery Ads – When viewer
searches for the content similar to your video then your video will appear as a
search result ads. It includes some text along with image and if viewer find it
interesting, they click on it.
· No video ads– If you don’t have budget for video ads then don’t get disappointed here is the solution. You can go for no video ads. These ads are run as banner ads or floating ads which contain link to your content or website.
YouTube cater a marketing platform that
help to enhance your brand awareness in more presentable and interesting way. It
helps engage the audience in a better way with a sprinkle of money.
What
are you waiting for …Create content with interesting story and valuable
information. Optimize your content and start marketing on different platform
including Facebook, Instagram, Twitter, email etc.
Follow this guide to make your YouTube
marketing fruitful, to engage audience with your brand. Start your journey of
enter.
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