YouTube Marketing

Being second most search site next to Google, YouTube can help in improving SEO and overall brand presence. YouTube videos are next step in the evolution of marketing. As long as user continues to try and explore more visuals and an interactive experience, video ads are primed to fill this gap. Marketing with YouTube will allow you to:

·        Move out of character limit of conventional text ads and look beyond the static image ads.

·        Capture your potential customer’s attention

·        Connect directly to you customers by demonstrating product or service more efficiently

youtube marketing

What if I say that around 50% marketers plan to add YouTube to their marketing strategy or if I say 300 to 400 hours of videos uploaded on YouTube in a minute. You must be thinking “Sounds GREAT!! but your target audience is not at YouTube.” Well Is it really True. Give a second chance to your thought

As per statistics

·        one third of total time spent on internet is spent watching videos.

·        YouTube has more than 1 billion active users.

·        YouTube is so dynamic and can be accessed in more than 75 languages.

·        More than 50% executive prefer to watch video on reading text.

YouTube Marketing Strategy

If you create a good channel that puts out consistent quality content that people want, you will get the eyeballs that you need to drive your customer acquisition through YouTube.

Step1: Clear channel layout- when people come to your channel, they need to know what you are about and what kind of videos you have.

Step2: Regular content creation – Consistently add content to you channel will keep your channel feed active and help you build audience. One simple way to choose a topic and post bite size version of the topic. This will keep your audience engage and coming back for next version.

Step3: Improve and promote channel- If you want organic traffic to your channel then you have to improve reputation of you channel for this:

·        Complete your profile to get page authority.

·        Link your channel with social accounts like Facebook, Google plus, Twitter, Instagram and others.

·        Categorize your videos to show a great structure

·        Build strong channel trailer

·        Perform keyword research for each video upload.

·        Video optimization before and after each video upload.

Video Analytics

You’ve put a lot of time and effort into your YouTube channel. You’ve created interesting content, optimized it for SEO, and shared it across different platforms … NEXT WHAT?

It’s time to measure your success.

Here YouTube Analytics come into picture. YouTube Analytics can seem discouraging at first. Don’t worry. Let’s face it, analyzing the number and ups and down in graphs may be looks challenging but it will be simple and easy if you know how to deal with it.

·        Determine you goal - You should focus on one goal per video. Some of the common goals are to increase awareness and brand value, number of views, clicks per view etc.

·        Keep eye on time and audience retention – Keep close watch on time reports that tell you about how much time your audience spent in viewing the channel content. This will help you to understand the audience preferences and also the reason for why viewers not stay and navigating away.

·        Put filters on – By analyzing the watch time report and demographic report you will be able to filter on the audience basis age, gender and interest. You can categorize your content basis these filters to present the right content to right group. This will help your audience better understand your content

YouTube Advertising

As per YouTube policy it uses cost per view (CPV) model, it means that you will be paid only when someone view your content and not when the ad is skipped. There are different types of ads.

Types of ads:

·        In-Stream Video Ads – These are the ads which play before or in between the video. These are of two types – skippable and non-skippable. Skippable ads are 5 seconds ads and give viewer freedom to skip, but advertiser pay only when viewer chooses to keep watching ad after 5 second or not skip the ad. As most of the viewer chooses to skip ads automatically, these 15 sec non-skippable ads serve as an alternative. These are more helpful as viewer don’t have option to skip.

·        Discovery Ads – When viewer searches for the content similar to your video then your video will appear as a search result ads. It includes some text along with image and if viewer find it interesting, they click on it.

·        No video ads– If you don’t have budget for video ads then don’t get disappointed here is the solution. You can go for no video ads. These ads are run as banner ads or floating ads which contain link to your content or website.

YouTube cater a marketing platform that help to enhance your brand awareness in more presentable and interesting way. It helps engage the audience in a better way with a sprinkle of money.

 What are you waiting for …Create content with interesting story and valuable information. Optimize your content and start marketing on different platform including Facebook, Instagram, Twitter, email etc.

Follow this guide to make your YouTube marketing fruitful, to engage audience with your brand. Start your journey of enter.