What Is Social Media Optimization?
Digital marketing strategy, Social
Media Optimization is using social media network to grow your business’s online
presence. Setting up a profile on Instagram, Facebook or Twitter to be where
their customers are, is not sufficient, SMO is about wisely creating and
managing your social media plan to connect with your target audience. SMO
allows you to:
• Increase strength of your brand
• Generate traffic
• Enhance online visibility
• Connect with your target
audience
5 Steps to Social Media Optimization
In order to optimize your social
media channels, you should have a good social media optimization plan. Below five
steps help you to find your way to optimized social media presence that go well
with search engine.
1. Analyze your audience
Choose right platforms which your
target audience suppose to use most. The good idea to check which channel is
currently performing best.
2. Perform competitive analysis
Next is to perform a competitive
analysis. It means to identify how you heap up against the competition, What kind
of social content are working best for your competitors and what are not upto
the mark.
To do this, you can use Content
Exploration Tool available in market. You can also do content gap analysis on
your social media sites to check which content is not performing or not gaining
attention.
3. Build a strategy based on
findings
Once you get insight about your
audience, their interest and about competitors strategy next step is to decide on
an efficient and clear strategy to help you achieve your goals. A good strategy
is a linchpin of social media optimization, to keep everything on place.
4. Execute on that strategy
A strategy is useless without
execution. SEO leaders and content marketers along with social media and
community managers execute strategy to bring your vision to reality. Being
closely align with search engine optimization teams should work towards the
same goal to deliver the same message.
5. Analyze results and adjust
accordingly
After the execution of strategy
now its to do some analytics. Its time to analyse the result of your strategy
and make the changes accordingly.
How Useful is SMO
Social media optimization is
useful for both users and businesses. Using promotional tips to reach large
audience and keep them stick to your content or to divert traffic and generate
interest in your brand once you use the good SMO strategy.
Use social media with the intent
to target the audience with information, entertainment and much more. The more consistent
your content to your users, the better following you will have. Users will believe
your expertise and glued with your consistency. Use all these bits and buts to
optimize your social media profiles towards brand awareness.
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