What Is Social Media Optimization?

Digital marketing strategy, Social Media Optimization is using social media network to grow your business’s online presence. Setting up a profile on Instagram, Facebook or Twitter to be where their customers are, is not sufficient, SMO is about wisely creating and managing your social media plan to connect with your target audience. SMO allows you to:

• Increase strength of your brand

• Generate traffic

• Enhance online visibility

• Connect with your target audience

Social Media Optimization

5 Steps to Social Media Optimization

In order to optimize your social media channels, you should have a good social media optimization plan. Below five steps help you to find your way to optimized social media presence that go well with search engine.

1. Analyze your audience

Choose right platforms which your target audience suppose to use most. The good idea to check which channel is currently performing best.

2. Perform competitive analysis

Next is to perform a competitive analysis. It means to identify how you heap up against the competition, What kind of social content are working best for your competitors and what are not upto the mark.

To do this, you can use Content Exploration Tool available in market. You can also do content gap analysis on your social media sites to check which content is not performing or not gaining attention.

3. Build a strategy based on findings

Once you get insight about your audience, their interest and about competitors strategy next step is to decide on an efficient and clear strategy to help you achieve your goals. A good strategy is a linchpin of social media optimization, to keep everything on place.

4. Execute on that strategy

A strategy is useless without execution. SEO leaders and content marketers along with social media and community managers execute strategy to bring your vision to reality. Being closely align with search engine optimization teams should work towards the same goal to deliver the same message.

5. Analyze results and adjust accordingly

After the execution of strategy now its to do some analytics. Its time to analyse the result of your strategy and make the changes accordingly.

How Useful is SMO

Social media optimization is useful for both users and businesses. Using promotional tips to reach large audience and keep them stick to your content or to divert traffic and generate interest in your brand once you use the good SMO strategy.

Use social media with the intent to target the audience with information, entertainment and much more. The more consistent your content to your users, the better following you will have. Users will believe your expertise and glued with your consistency. Use all these bits and buts to optimize your social media profiles towards brand awareness.