Before we dive into topic to understand the scope of digital
marketing let me brief you with What Digital
Marketing is? In simple terms, Digital marketing is a strategy of
promoting our products to people with the use of digital channels such as email,
social media search engine etc.
I separately added a good content to understand Digital marketing in more details. You can check
Scope of Digital Marketing
Marketing techniques have evolved over a period of time as
the ways in which consumers get information change for example Radio marketing
led to TV advertising which then moves to digital marketing with the boom of
the internet. Digital Marketing strategies are taking the leap into this brave
new world through either business-to-business (B2B) or business-to-consumer
(B2C) campaigns:
• B2B: As the name suggest this campaign is more specific to
business. In order to generate leads, marketers are active on social media
platforms to reach target audiences in less expensive way.
• B2C: B2C marketers focus more on improving brand awareness
and attracting customers to their websites using social platforms.
In addition to social media, businesses may often use paid
search, email marketing, SMS marketing and other methods to reach target audiences.
Future with digital marketing
As per the recent survey it is clear that two out of the top
five job-related skills are in internet marketing. A research from renowned Research
Partners in 2017 showed that more than 50 percent of the companies surveyed
want digital marketing expertise employees.
A good digital marketing skill such as content creation,
social media expertise etc. will help you excel and shape your career for the
longer term. And with a degree in digital marketing you are all the way
prepared from the web strategist to the social media marketer , from social
media marketing expert to Digital marketing expert or for almost any role in
the world of internet marketing.
Benefits of Digital Marketing Training
Digital Marketing is flooded with lots of opportunities and
great scope to future. That’s not all. It opens many doors to different ways to
get good career like:
·
Start your Own business
·
Work as a freelancer
·
Job in company
·
Work as digital marketing trainer
Gist of the
story line
With the digitalization reform and economic growth of
country, consumer expectation and need have taken a form where comfort and
entertainment has become indispensable criteria for selection of product or
service. So it is most important that “Be there where your customer Are” and digitalization
is keeping you where current customers stay i.e., social media. Digital
platform has some threats to security and privacy still it is in trend and
accepted worldwide as the biggest emerging market. As digitalization continues
it will keep the market deluged with opportunities.
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